ENVIRONMENTAL ETHICS

Purinize Environmental Ethics

The Vision

Safe, clean, healthy water is becoming a scarcity, and for some areas of the world simply does not exist. At the rate that industrialization, agriculture and consumer products are contaminating freshwater, it is estimated that two out of every three persons on the globe may be living in water-stressed conditions by 2025.[1]

Water is considered to be a basic need, but in reality, it is a vital necessity!  Without it, all life on the planet would perish.  Imagine the day when anywhere in the world all living things will have access to water that is clean, healthy and safe to drink. At Purinize, we envision this day, every day.

At Purinize our vision is clear – to develop, partner with, and introduce products that are earth-friendly which provide clean, healthy water with no strings attached!

The Mission

At Purinize, it is our mission to provide highly effective water purifying products and technology that will not only produce safe and healthy drinking water, but also to provide products that don’t have a negative impact on the environment.

It’s ironic that, in an effort to decrease exposure to waterborne pathogens, mainstream disinfection products like chlorine, chloramine and chlorine dioxide actually contribute to water contamination by reacting with organic and inorganic matter creating toxic disinfection by-products.

Even though studies demonstrate that there are associations between disinfection by-products and cancers, adverse birth outcomes, miscarriages, and consistent associations for bladder cancer, the World Health Organization (WHO) has determined that the risk of death from waterborne pathogens is greater than the risk of hazardous chemical water treatments and their byproducts.

At Purinize, we believe that any threat to human or environmental health is unacceptable!  It is our mission --- our commitment – to offer revolutionary products that are eco-friendly, safe to use, and provide healthy water for all living things on this planet!

 

[1] United Nations Environmental Program:  GEO2000 http://www.unep.org/geo/geo2000/english/text/0046.htm