What PURINIZE® Removes, Reduces, and Neutralizes

Modern drinking water's problem is not one contaminant. It is a chemical cocktail.

A family may be concerned about chlorine while their water also contains disinfection byproducts. A city may meet regulatory standards while trace pharmaceuticals and industrial residues still raise legitimate concerns. A well may look clear while agricultural chemicals and heavy metals remain dissolved and invisible.

PURINIZE® is EPA-certified lab tested to reduce 250+ contaminants in fresh drinking water.

How PURINIZE® Addresses Contaminants

PURINIZE® works differently from conventional treatment. Through ionic mineral chemistry including ionic exchange, neutralization, oxidation-reduction reactions, coagulation, and precipitation, PURINIZE® helps change the state of contaminants so they can no longer remain dissolved, active, or harmful in your water. Unwanted substances become inert, insoluble, and separable. The mineral solution does not merely mask contaminants. It reveals them, neutralizes them, and draws them out.

Contaminant Categories Addressed

• Chlorine and Chloramines are common disinfectants that affect taste, odor, and water chemistry. PURINIZE® neutralizes and gases them off, eliminating the pool-like flavor most people dislike.
• Disinfection Byproducts including THMs (trihalomethanes) and HAAs (haloacetic acids) are formed when chlorine reacts with dissolved compounds in water.
• Heavy Metals including lead may be bound and precipitated out of solution through ionic mineral interaction.
• Agricultural Chemicals including pesticides, herbicides, and fertilizer residues that enter water through runoff are addressed through the neutralization and precipitation process.
• Industrial Chemicals including volatile organic compounds and synthetic residues from industrial sources may be neutralized and drawn out of solution.
• Hexavalent Chromium (Chromium-6) may be shifted toward a less harmful trivalent form under proper treatment conditions.
• Pharmaceuticals and Drug Residues are increasingly detected in municipal water supplies worldwide and are among the 250+ contaminants addressed in EPA-certified lab testing.
• Petrochemicals are oil-derived residues from urban and industrial runoff. It is also worth noting that plastic water bottles are manufactured from petrochemicals, the same class of compounds derived from crude oil and natural gas. Choosing PURINIZE® over bottled water means choosing water that is not stored in or potentially influenced by petroleum-derived plastic packaging.
• Sodium Fluoride may be converted toward more stable mineral relationships through ionic mineral interaction.
• Microcystins and Toxic Algae Contaminants represent a growing global freshwater threat from harmful algal blooms and are included in the contaminants addressed through PURINIZE® ionic mineral chemistry.
• Turbidity refers to suspended particles in water that are cleared through coagulation and sedimentation.

View the full EPA-certified contaminant reduction list

Activated Oxygen and Redox Activity

PURINIZE® ionic minerals support the activation of oxygen within fresh water. This activated oxygen, supported by the redox (oxidation-reduction) chemistry of the mineral matrix, creates a super-oxygenated water environment that contributes to the overall vitality and freshness of the water. This is the same principle found in healthy natural springs and moving mineral-rich waterways where oxygen and minerals work together to maintain pristine living, active water.

Why the Water Tastes Better

Taste is not superficial. Bad-tasting water signals the presence of chlorine, metals, dissolved chemicals, or other unwanted substances. When those substances are neutralized or removed, water becomes noticeably more refreshing. The restored ionic trace mineral matrix also enhances flavor, the same reason natural spring water tastes more satisfying than flat, stripped water. Minerals give water taste, body, and life.

Many PURINIZE® users notice that chlorine taste and odor is reduced or eliminated, that water feels smoother and cleaner, that coffee and tea taste noticeably better, and that they have a natural desire to drink more water throughout the day.

Important Notes on Responsible Use

Results vary based on water source, contaminant load, dosage, dwell time, and water temperature. PURINIZE® works best when used as directed. For specific water quality concerns, independent water testing before and after treatment is recommended.

These statements are supported by EPA-certified independent laboratory testing. PURINIZE® is not intended to diagnose, treat, cure, or prevent any disease. These statements have not been evaluated by the Food and Drug Administration.